Working Student Brand Strategy and Reputation Measurement (m/f/d)

Chemistry and communication have one thing in common: bonding. As the Communications & Government Relations Unit, we create connections between people, whether it be through internal and external corporate communication or political lobbying. Our goal: an authentic and positive perception of BASF that is consistent with our corporate strategy. Working for us means communicating effectively - for chemistry that connects.

Are you passionate about brands and how they contribute to a company’s business success? Do you want to have a look behind the scenes at both global brand strategy development and local brand activation? Do you want to experience how we, as a B2B company, drive the perception and trust of a USD 9.2 billion brand?

In our brand strategy and reputation team, we closely collaborate with internal and external stakeholders around the globe to strengthen the BASF brand. As a working student, you will assist in shaping our branding strategies and enhancing our company's reputation on the market.

• Collaborate with the brand community members to drive forward exciting brand strategy projects from concept to implementation.
• Contribute innovative ideas to enhance our brand perception – internally and externally.
• We have the content – you bring the ideas! Integrate them when preparing and conducting workshops and management presentations.
• Gain insights on how we consulting on brand management and corporate design topics in line with the BASF umbrella brand.
• Conduct desk research and data analysis to derive strategic priorities.

• Currently enrolled in a university program in the field of marketing, communications or related studies
• Very good presentation skills and able to motivate and inspire, strong ideas
• Mindset and ability to drive topics independently
• Creativity combined with analytical and conceptual thinking to understand, address, and implement brand measures
• Very good knowledge of MS Office and content management systems
• Fluency in English and German will be an added advantage

• From day one you will be part of the BASF family.
• You will get involved in challenging fields of activity and have the opportunity to work on exciting projects in an interdisciplinary environment.
• Depending on the location of the respective group company you will get to know BASF and participate in various workshops and guided tours.
• In this way you will make numerous interesting experiences and get a deep insight into the world´s leading chemical company.
• Your home base will be our office in Ludwigshafen, but of course there is the possibility to work in a hybrid environment.

Do you have any questions about the application process or the position? Please reach out to: Silke Pudicke, Tel.:+49 30 2005-58449

First information about our application process can be found here: http://on.basf.com/applicationprocess.

BASF SE, located in Ludwigshafen am Rhein, is the corporate headquarters of the BASF Group and part of the Rhine-Neckar Metropolitan Region. BASF stands for competence in chemistry since 1865 and is represented today in the world's major consumer markets, with a wide range of products. As the largest employer in the region, BASF SE offers multiple career opportunities for students, university graduates and professionals providing also training in over 30 professions. Leisure, sports, culture and a good infrastructure characterize the Rhine-Neckar Metropolitan Region, in which BASF is also involved with numerous activities. Learn more about BASF SE at on.basf.com/BASFSE_LU

Because we are counting on innovative solutions, on sustainable actions, and on connected thinking. And on you. Become a part of our formula for success and develop the future with us - in a global team that embraces diversity and equal opportunities irrespective of gender, age, origin, sexual orientation, disability or belief.