Sr. PR Manager, Parts & Accessories

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Senior Manager, Communications, Motors

This leadership role reports to the Global Director of Communications and will partner with cross-functional teams and in particular with the brand, social and trading teams to lead on the comms strategy and deliver on earned media outcomes with a focus on our automotive parts & accessories category on ebay.de. The communications team in DE is part of a global function so this role will work closely with colleagues in the US.

This is a brilliant opportunity for an ambitious automotive PR manager with 10 years of management experience under their belt to join a business which is a major player in the DE aftermarket landscape and has exciting plans for the future. The eBay comms team has delivered many high-profile campaigns in fashion, homewares, tech and luxury in recent years, we are looking for someone to bring their experience and knowledge to deliver a step change in how the car parts and accessories vertical shows up externally.

• You will lead proactive comms campaign development and execution – you will be responsible for developing highly integrated PR programmes which support eBay’s business objectives
• Own the strategy and drive storytelling campaigns across our automotive vertical
• Be part of a cross-functional working group for vertical-specific go to market plans and deliver essential communications counsel to internal partners.
• Be a strategic thought partner to the business, demonstrating industry understanding and customer insights- be willing to challenge, test and learn.
• Manage budgets, multiple work-streams and agency teams
• Foster strong media relationships with automotive media to build eBay’s commercial and brand reputation across trade and customer stakeholder groups.

• 10 years working at a mid-senior level on recognised brands in a fast-paced, PR environment, either agency or in-house, with proven experience in the automotive sector
• We’re looking for someone who is a nimble and creative storyteller, has a penchant for cross-team collaboration, a proactive and energetic approach, impeccable judgement, presentation and communications skills
• A natural flair for news and social trends coupled with excellent news and editorial judgement and an in-depth understanding of how the media operates
• Understanding of the German automotive media landscape and established relationships
• Experienced in delivering campaigns which engage the enthusiast automotive community
• Experienced in briefing spokespeople, drafting media q&a’s, statements and releases
• Excellent written and spoken German and English

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