Are you passionate about driving customer-obsessed marketing strategies? Join us as a Product Marketing Manager for the EU Consumer Gift Cards Marketing team in London!
We're seeking a talented individual to run our marketing strategies for the pan-EU Gift Cards, with a focus on enhancing the diversity and relevance of our marketing channels. This exciting role offers the opportunity to make a significant impact on discoverability of Gift Cards and inspire customers to find, choose, and purchase gifts for themselves and loved ones.
As the ideal candidate, you'll be a data-driven expert who thrives on using metrics and customer insights to uncover and deliver opportunities. You'll optimize content to overcome customer barriers, and spearhead go-to-market plans for new products and country expansions.
Your entrepreneurial spirit will shine as you build systematic mechanisms for processes. You'll collaborate with cross-functional teams, leveraging your excellent relationship-building and communication skills to drive success across the organization.
Reporting to the Head of Amazon Gift Cards Marketing (Europe), you'll be at the forefront of our mission to offer millions of customers best-in-class gifting experiences. You will help shape customer awareness and engagement with a great variety of selection including electronic or physical gift cards offered by Amazon or Brands like Apple, Spotify or Uber.
If you're ready to tackle challenges head-on, think outside the box, and contribute to the growth of our dynamic Gift Cards business, we want to hear from you. Join us in our quest to create inspiring and convenient gifting engagement for customers across Europe!
Key job responsibilities
- Define and implement comprehensive marketing strategies for the on-site and remote Amazon channels and own end-to-end marketing programs for a variety of digital, physical and branded Gift Card products, features or new launches.
- Identify new opportunities to expand our customer use-cases and marketing channels, while leading marketing investment strategies.
- Own and present strategies to the senior management while creating customer obsessed business opportunities, prioritizing investments and making trade-off decisions, forecasting, reporting, and running performance analysis.
- Leverage data and customer insights, run A/B tests to drive customer awareness and engagement for gift cards, traffic generation and sales conversion.
- Collaborate and build partnerships with the design, operations, business intelligence, product, tech, finance, legal and marketing teams to continually improve your marketing strategies.
- Monitor and report on business and marketing traffic performance, lead executive business reviews (XBRs) for EU and Global Gift Cards leadership.
- Identify scalable and long-term opportunities to streamline and automate manual processes that strengthen our business operations and support sustainable growth.
A day in the life
While no two days are the same in this role, on any given day you can typically expect to work on one or more of these areas:
- You will create marketing roadmaps, make the trade off and prioritization decisions and communicate them with the stakeholders; acting as the owner of customer lifecycle and multiple marketing channels.
- You will work closely with the marketing operations, business intelligence and partner marketing teams to implement your marketing strategies or to run deep dives for the marketing traffic across the Amazon website.
- You will analyze customer behaviors and campaign performance using our analytics tools, build and implement A/B experiments to test your hypotheses.
- You will build strategies to expand and optimize our Gift Cards discoverability onto the new marketing channels and Amazon marketplaces, while presenting your plans to the senior level leadership.
About the team
The EU Gift Cards Marketing team is part of EU Consumer Gift Cards where we sell our own-Amazon and Branded Gift Cards (Apple, Uber etc.) together with the Top Up solution. This team sits within the EU International Payment Products organization, which is the home of all customer payment products, including the Co-branded Credit Card and Installments (buy now, pay later).
We're a pan-EU team with members across several offices, our biggest hubs are London and Munich. We take pride in our diversity, talent development, and a high bar for customer experience.
The Marketing team interacts with stakeholders worldwide. These include Gift Cards teams in regions such as North America and Japan, as well as other marketing and business teams across the Amazon Payment Products portfolio including credit cards and installments. The team collaborates daily with functional teams including product, tech, design, finance, legal, operations, data science and business intelligence, to drive their Marketing roadmap while scaling and expanding opportunities.
- Bachelor's degree
- Experience presenting metrics and progress to goal to senior leadership
- Experience creating and managing complex, cross-team project plans
- Experience prior success in driving execution of large-scale project plans with multiple teams in support of business goals
- Experience with customer segmentation, profiling, and targeting
- Experience building, executing and scaling cross-functional marketing programs
- Experience in marketing or marketing research
- Experience in partnership and product marketing
- Experience managing large amounts of data, including customer segments and online campaign metrics
- Experience with A/B Testing or Multi-Variate Testing or both
- Experience presenting ideas to various levels of an organization to gain support for initiatives
- Experience managing and measuring marketing performance in various channels
- Experience using data and metrics to measure impact and determine improvements
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