Amazon Ads is the digital advertising arm of Amazon and one of our fastest growing businesses. We operate at the intersection of commerce, entertainment and advertising, offering unique advertising products (Sponsored Products, Sponsored Brands and Sponsored Display), enterprise ad tech (Amazon DSP, Amazon Ad Server, Amazon Marketing Cloud, Amazon Publisher Services) and a rich array of unique creative, format and measurement solutions. We offer advertisers premium brand placements on our owned and operated streaming (STV) properties, including Prime Video, Live Sports, FreeVee, Twitch, and FireTV, as well as on third-party publishers via Amazon Publisher Services.
This role is valid for London, Paris, Milan, or Madrid.
We seek a seasoned contributor to join the Amazon Ads team as Sr. EU Video Strategy and GTM (VSGTM). This role will report directly to the Head of EU Video Strategy and Go-To-Market and contribute in developing the unified go-to-market strategy and strategic execution for advertising solutions across Amazon video and streaming properties. They will partner with the broader WW and regional GTM teams, helping to set the total Video strategy.
Key job responsibilities
This is an exciting opportunity to be part of a fast growing and entrepreneurial organization, bringing a passion for video-centric advertising and innovative thinking to grow adoption of Amazon Video Ads and scale revenue. In particular, they will:
• Develop the vision and end-to-end strategy for positioning, pricing, packaging, and planning of Amazon’s advertising offerings across all video properties, working alongside WW GTM
• Maintain firm grasp of video advertising market and competitive trends to identify and assess opportunities
• Lead quantitative analysis of demand, including opportunity sizing of both traditional/existing demand channels and emerging/new demand sources
• Reconcile supply-based budget models with demand-based analyses, in coordination with Finance teams
• Analyze and recommend trade-offs between price, volume and yield-generating strategies
• Work directly with EU Video Sales Specialist (VSS), Large Customer Sales (LCS), Global Growth Sales (GGS) and other sales teams on enablement and demand generation strategies to achieve revenue and adoption targets
• Aggregate EU Voice of Customer (VOC) and partner with WW GTM to drive video solutions for customers and revenue growth for Amazon
• Drive growth of Amazon’s video advertising offerings, including business management in support of Video org goals around revenue, product adoption, advertiser maturity advancement, etc.
• Ready understanding of quarterly sales pacing (to budget revenue and/or other goals), to recommend adjustments to GTM strategies or tactics as appropriate
• Produce stack-ranked set of sales priorities to influence product requirements, roadmap decisions and trade-offs
• Partner with Ads Marketing on customer-facing Video Sales and Marketing narratives
• Partner with cross-functional leads across the Amazon Ads organization to ensure execution of GTM strategies, including tactical week-to-week guidance and support
• Assist in regional training development for sales enablement execution
About the team
We start with the customer and work backwards in everything we do, including in advertising. We believe that advertising, when done well, enhances the customer experience with delightful discovery for consumers and compelling performance for advertisers. The insights we deliver to advertisers and their partners enable them to build unique connection with consumers, from discovery to loyalty in a way unlike any other media platform at scale.
- Bachelor's degree
- Experience in a professional field or military
- Experience developing strategies that influence leadership decisions at the organizational level
- Experience interpreting data and making business recommendations
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