Media Relations Specialist (m/f/d)

JOIN THE TEAM

In the Coatings Division, we are focused on the development, production and marketing of a variety of coating solutions - from applied surface technologies to automotive paints. Working in global teams, we promote innovation, design and new applications in order to meet our partners' needs. This portfolio is complemented by "Beyond Paint Solutions", which enables new applications with innovative surfaces.

RESPONSIBILITIES

We are seeking a professional like you to join our Global Communications Team at EC/OK Münster. As a Media Relations Specialist, you play a crucial role in enhancing the visibility and reputation of BASF Coatings. Working with an international team of communications specialists, you have the opportunity to passionately drive your professional ideas and make a meaningful impact for BASF Coatings.

• In this role, your responsibility is to create and execute impactful media strategies and narratives that enhance the global presence of BASF Coatings' initiatives, products, and achievements. By doing so, you contribute to the growth and success of our business.
• You passionately establish and sustain a robust network of journalists, media professionals, and industry influencers in key markets. Collaborating closely with internal stakeholders, you gather essential information and insights to ensure that our media communications align with our corporate messaging.
• Furthermore, you are responsible for developing compelling press materials, such as press releases, media kits, social media posts, visual content, and backgrounders. These materials effectively convey our key messages and showcase our commitment to "always go beyond the surface."
• Moreover, you organize and execute media events, including press conferences and roundtable discussions, to ensure effective interaction with the media as well as prepare senior executives for media interviews and public appearances.
• Additionally, you monitor media coverage and industry trends to identify proactive communication opportunities and shape narratives. At the same time you analyze the effectiveness of media relations efforts, provide recommendations, and drive continuous improvement.

QUALIFICATIONS

• master’s degree in communications, public relations, or a related field of studies

• several years of experience in media relations, public relations, or corporate communications, preferably in both an agency and international corporate communications

• proven track record of successfully managing media relationships and securing positive media coverage globally

• excellent interpersonal skills and strong ability to build resilient networks and manage international communities at all levels effectively

• creative, empathetic, and inspiring personality with strategic thinking as well as a proactive mindset with a passion for storytelling and media engagement

• strong writing and editing skills, with the ability to craft compelling narratives for diverse audiences in both English and German

BENEFITS

• We ensure the attractiveness of our non-tariff salaries through regular benchmarks. Benefits can be individually tailored via the bonus (e.g. incentivized share packages, additional capital formation). Company-financed accident and supplementary long-term care insurance as well as an attractive pension scheme offer comprehensive cover.
• At our location in Münster, we have our own fitness studio “Freizeit” with a physiotherapy practice, permanently employed company doctors, a company restaurant “Auszeit” including a café bar, a bilingual company daycare center “LackiKids” and a vacation program “LackiKids on Tour”.
• The feedback culture is firmly integrated into our corporate culture, e.g. through regular employee surveys and management feedback
• We offer a wide range of local and global development and career opportunities for professional and personal development.
• As a founding member of the Diversity Charter, BASF stands for diversity – we are proud of our Coatings employee networks WomenInCoatings, ColorPride@EC and CultiConnect.

ABOUT US

Do you have any questions about the application process or the position? Please reach out to: Chandery Thiel (Talent Acquisition), chandery.thiel@basf.com, Tel.:+49 30 2005-58431
First information about our application process can be found here: http://on.basf.com/applicationprocess.
Learn more about BASF Coatings GmbH at https://www.basf-coatings.com/global/en.html

At BASF, the chemistry is right.

Because we are counting on innovative solutions, on sustainable actions, and on connected thinking. And on you. Become a part of our formula for success and develop the future with us - in a global team that embraces diversity and equal opportunities irrespective of gender, age, origin, sexual orientation, disability or belief.