Marketing Manager (Maternity Cover)

Your main tasks include, among others:

• Contributing to the regional/local marketing plans of Northern Europe, developing and implementing activities to support both global and local sales and marketing strategies

• Planning and executing events, initiatives, and local communications with markets across Northern Europe to support B2B/B2C target groups, including social media, travel partner websites, corporate platforms, newsletters, and trade media
• Using data to set KPIs and evaluate marketing campaigns for continuous improvement
• Analyzing market trends and customer behavior to identify opportunities for regional/local marketing actions
• Managing and reporting local marketing budgets, including invoicing and payments
• Coordinating and creating content related to product developments, local partnerships, corporate responsibility, etc.
• Developing and maintaining relationships with external partnerships that benefit Lufthansa Group airlines