At Audible, we believe stories have the power to transform lives. It’s why we work with some of the world’s leading creators to produce and share audio storytelling with our millions of global listeners. We are dreamers and inventors who come from a wide range of backgrounds and experiences to empower and inspire each other. Imagine your future with us.
Audible is a leading creator and provider of premium audio storytelling, offering customers a rich destination for insight and inspiration to enhance their daily lives. We are a company whose entrepreneurial spirit has defined us since our founding in 1995. We are pioneers and inventors who are not afraid to disrupt the status quo, and we apply that innovative approach to everything we do— from revolutionizing an art form to enacting positive change in the cities and countries in which we operate. Led from Berlin, Audible’s EU business offers localized marketplace services for customers in France, Germany, Italy, and Spain.
ABOUT THIS ROLE
We’re looking for a talented Marketing Manager, International Expansion, to lead managing of marketing campaigns, customer insights initiatives, and processes that accelerate Audible’s worldwide growth via Amazon Retail and Amazon Devices channels. This role focuses on driving Audible member acquisition, traffic, and brand awareness across our emerging countries roadmap, providing a front-row seat to be part of our exciting global expansion plan and a key support for new country launches.
ABOUT YOU
We’re looking for a candidate who has already gained first experiences in online/e-commerce marketing (e.g. online, onsite, mobile), and participated in imagining, implementing, or localizing international cross-channel marketing initiatives and processes. You are equally comfortable at building global expansion marketing plans (generating scalable ideas to optimize processes and campaigns), rolling up their sleeves to execute at a tactical level to reach KPIs (manage emerging countries’ marketing operations and processes, create and schedule localized launch and automation campaigns, and analyze data) and gathering customer and business insights. Being a member of the Audible on Amazon Global Marketing team and working with a variety of Audible and Amazon partners, this role is also expected to demonstrate strong cross-market collaboration and a high degree of organizational and international project management skills.
You have a Builder’s mentality. You're eager to learn about various marketing tools, channels, customer insights, and global best-performing campaigns and processes, and take a high level of ownership to champion improvements that help drive Audible’s growth in new emerging countries at a faster pace. You are detail-oriented and works thoughtfully to build, launch, and measure marketing campaigns, and use the learnings gathered to identify repeatable, automated and optimized processes for future launches and international marketing playbooks.
This position is initially open through a 12-months contract.
As a Marketing Manager for Audible on Amazon International Expansion, you will...
- Manage marketing campaigns and identify opportunities and experiments to drive traffic in emerging Audible markets and other Go-To-Market/Global initiatives
- Ideate and implement (localize and launch) cross-channel acquisition and awareness marketing campaigns and experiments from concept to launch (e.g. onsite, email) across emerging countries’ Amazon Retail and Devices channels
- Support regional/local emerging teams to design and build automated, localized marketing campaigns to reach acquisition and revenue KPIs post-launch
- Partner with the global and local Audible and Amazon teams to identify best practices, champion international expansion business priorities, and drive localization and global expansion of successful marketing initiatives
- Create, own, and optimize global expansion marketing playbooks by analyzing available merchandising and marketing processes, tools, channels, and campaigns. Establish repeatable processes and collaborate with stakeholders to help Audible on Amazon scale faster internationally
- Define customer insights initiatives, collect learnings and analyze customer data in various marketplaces
- Own recurring reporting of channel and campaign performance metrics for key emerging countries and launch events
- Provide training and enable adoption of playbooks/best practices to marketers in future new country launches
ABOUT AUDIBLE
Audible is the leading producer and provider of audio storytelling. We spark listeners’ imaginations, offering immersive, cinematic experiences full of inspiration and insight to enrich our customers daily lives. We are a global company with an entrepreneurial spirit. We are dreamers and inventors who are passionate about the positive impact Audible can make for our customers and our neighbors. This spirit courses throughout Audible, supporting a culture of creativity and inclusion built on our People Principles and our mission to build more equitable communities in the cities we call home.
- Professional non-internship marketing experience in acquisition/performance marketing, and/or in marketing operations
- Bachelor’s Degree in marketing, business, and/or relevant field of study
- Experience building and executing cross-functional digital marketing programs (e.g. onsite, email, mobile)
- Experience working with marketing tools including email, web analytics, and onsite/CRM campaigns
- Experience using data and metrics to define marketing campaigns, drive process optimization and analyze marketing campaign results
- Business fluency in English and at least one additional language (Spanish, (Brazilian) Portuguese, Dutch, French, Arabic, Polish, Swedish, Turkish)
- Amazon and/or e-commerce marketing experience
- Experience in the entertainment or digital media/subscription industry
- Experience in international marketing or localization of campaigns
- Experience working with global cross-functional teams and stakeholders
- Additional language skills in Spanish, (Brazilian) Portuguese, Dutch, French, Arabic, Polish, Swedish, Turkish
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