At Audible, we believe stories have the power to transform lives. It’s why we work with some of the world’s leading creators to produce and share audio storytelling with our millions of global listeners. We are dreamers and inventors who come from a wide range of backgrounds and experiences to empower and inspire each other. Imagine your future with us.
Audible is a leading creator and provider of premium audio storytelling, offering customers a rich destination for insight and inspiration to enhance their daily lives. We are a company whose entrepreneurial spirit has defined us since our founding in 1995. We are pioneers and inventors who are not afraid to disrupt the status quo, and we apply that innovative approach to everything we do— from revolutionizing an art form to enacting positive change in the cities and countries in which we operate. Led from Berlin, Audible’s EU business offers localized marketplace services for customers in France, Germany, Italy, and Spain.
ABOUT THIS ROLE
Based in Berlin, Audible GmbH is looking for a Marketing Campaign Manager - Spain who will own local campaigns starting from concepts to execution aside from supporting global campaign localization and execution of marketing campaigns across all marketing channels to support our continuous growth and brand activities in the Spanish region. You will manage cross-functional 360 degree marketing campaigns and act as the customer champion for our communication activities, being responsible for the Campaign calendar for Spain and coordinate the performance and reporting of campaigns. Additionally, you will be the central contact and coordinator for internal and external stakeholders and their mission will be to create consistent and inspiring content campaigns across all relevant customer touch-points. Therefore, you are strong in campaign management with demonstrated experience in setting up effective innovative marketing campaigns and project management skills, along with the ability to have a clear vision and strategy based on data for content marketing.
You'll work closely with our internal Brand-, Acquisition-, Content Performance-, Lifecycle- and Content-teams interacting especially as an interlink between the Content and Marketing team.
This position is initially open through a 24- months contract.
As a Marketing Campaign Manager - Spain, you will...
- Own and execute cross-channel marketing campaigns in close collaboration with creative, PR, social, content, influencer and other teams (local and global), guiding external agencies to grow brand awareness and customer base in Spain
- Work closely with the EU regional and global Brand and Content Marketing teams to localize and adapt global campaigns to the Spanish Region
- Brief and execute local content campaigns with external agencies, including ATL campaign assets (TV spot, online video, paid social, OOH,...)
- Brief and execute and Special activations (physical installations, social CGI, filters, innovative formats...)
- Brief and execute social-first, video and photo assets with local talents for owned channels and paid campaigns
- Support Media strategy for Spain, working closely with the ATL Media team and Media agency
- Define campaign opportunities based on available data (internal and external)
- Plan and manage Spain marketing calendar including content, brand, social campaigns in close alignment with Brand and Content Marketing Lead
- Measure and report campaign results and optimize existing and future campaigns
- Manage and maintain strong relations with A-list talent, content partners, narrators, artists and the respective talent agencies in order to leverage their campaign presence towards growing brand Audible
- Devise innovative campaigns and own end to end execution
- Support creative efficiency and excellence, jointly with internal Creative team
ABOUT AUDIBLE
Audible is the leading producer and provider of audio storytelling. We spark listeners’ imaginations, offering immersive, cinematic experiences full of inspiration and insight to enrich our customers daily lives. We are a global company with an entrepreneurial spirit. We are dreamers and inventors who are passionate about the positive impact Audible can make for our customers and our neighbors. This spirit courses throughout Audible, supporting a culture of creativity and inclusion built on our People Principles and our mission to build more equitable communities in the cities we call home.
- Professional Degree (Bachelors’ degree, MBA, M.A., M.S., or another post-graduate degree)
- Experience in running effective and efficient cross-channel marketing campaigns (TV, Digital, Social).
- Business fluency in English and Spanish
- Experience in working with internal and external partners
- Experience in leading projects with stakeholders from different teams and from different levels
- Demonstrates ability to use data analytics in decision-making
- Experience with Social Media
- Italian language skills are a plus
- Experience in or working with a large-scale digital entertainment company
- Deep knowledge of campaign planning and execution while using Project Management tools
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