Jobangebot connecticum Job-1774276
Apple
Jobdatum: 05. Oktober 2024
Info zum Arbeitgeber
Apple
Retail, hardware and software development, online trade (music, films, etc.)
Firmensprache
Deutsch, Englisch
Branche
IT Software
Kontakt
Bewerbungen werden online entgegen genommen.
Homepage
www.apple.com/de
Karriere-Website
www.apple.com/jobs
Marcom Strategy Lead, Germany (f/m/d)
Berlin Berlin Germany
Marketing
Key Qualifications
Description
Insight and Analysis: Develop deep insight into the dynamics of Apple's business, the consumer technology category, our audiences, and their relationship with Apple and its products. Analyze and understand consumer journeys across our direct as well as indirect channels. Synthesize various inputs, including internal and third-party data sources and primary/secondary research, to construct a clear picture of the market opportunity.
Opportunity Identification: Identify key opportunities to grow our business in Germany and deepen the cultural connection with the brand. Employ an always-looking mentality for opportunities within and outside of a formal planning process. Strategic Planning: Lead the development of an annual German marketing plan in cooperation with Product Marketing and PR teams. Build a plan to prioritize key opportunities and identify potential initiatives across all Apple touchpoints, acting as a tangible scope of work for the coming year. Creative Development: Write and execute initiative and creative briefs for local initiatives. Collaborate with partner agencies and act as a strategic guide for creative development. Inform briefs with necessary primary research. Strategic Leadership: Guide a multi-functional marketing team – in collaboration with a Brand and Channel Lead, Corp Comms Lead, and a Product Marketing Lead – to marketing excellence in Germany. Additionally, function as a leader within the broader strategy and Marcom network to develop best-in-class cases that can impact Apple’s presence around Europe and the rest of the world. Additional Requirements
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Marcom Strategy Lead, Germany (f/m/d)