Lufthansa Group Customer and Brand Tracking (m/w/d)

The Group Brand Strategy & Brand Management team drives four key strategic topics: 1) Brand Strategy & Measurement 2) Brand Management 3) Design & Visual Identity Development 4) Premium Project.

• Establish group-wide methodology to measure the success of our brands
• Set up new customer & brand tracking study (scope, RFP, manage agency, PMO)
• Continuously manage new customer and brand tracking
• Competitor tracking
• Track industry & cultural trends
• Set Global and local brand KPIs
• Track brand initiatives and campaigns
• Analyze cause-and-effect relationships with brand initiatives/campaigns
• Make tangible recommendations to brand strategy team and the rest of the organisation
• Brand tracking agency management
• Build a strong internal brand insights community and ‘own’ the customer tracking agenda
• Manage and drive a) customer research and b) research for B2B = non-airline brands
• Develop brand value measurement