Head of Corporate Branding & Communications (m/f/d)

Head of Corporate Branding & Communications (m/f/d)

BIOTRONIK is one of the leading manufacturers of cardio- and endovascular implants and catheters for cardiac rhythm management, electrophysiology and vascular intervention. As a globally active company headquartered in Berlin, Germany, we develop, produce and distribute high-quality medical products based on the latest technology and research. Our success is based on the competence and results-oriented cooperation of our employees.

The Corporate Branding & Communications team is responsible for the strategy, principles, processes and communication of the BIOTRONIK corporate brand worldwide.

Your tasks

• Responsibility for further development and target group-appropriate positioning of the BIOTRONIK corporate brand and associated brands in coordination with department management, executive management and other relevant stakeholders
• Developing, implementing and evaluating of integrated external communication strategies, campaigns and measures for differentiated target groups as well as various communication formats and channels
• Leadership of the Corporate Branding and PR teams
• Taking the lead for PR topics including issue management, crisis communication, corporate social responsibility
• Further development of principles, guidelines and standards for the corporate brand/communication (e.g. corporate identity, corporate design, corporate messaging) as well as implementation of measures to ensure compliance (governance structures and processes)
• Managing a team and further developing roles and responsibilities with regard to modern communication structures and approaches (e.g. thought leadership, newsroom)
• Selecting and managing external agencies as well as freelancers

Your profile

• Successfully completed university studies in the fields of communications, marketing or similar
• Line management experience
• Sound experience in developing a corporate brand
• Confident communication skills in a B2B environment
• Proven experience in developing brand and communication strategies, e.g. brand principles, corporate identity, PR, social media
• Excellent stakeholder management skills
• Business fluent in English

What we offer

• Attractive remuneration according to the collective agreement of the metal and electrical industry (West)
• Family-friendly working hours due to flexible working time model with core and flexitime
• Numerous benefits (subsidies for canteen, company pension scheme, job ticket)
• Corporate benefits, such as sports and networking opportunities within BIOTRONIK teams and employee groups, as well as a company pension plan

Are you interested? Please apply online through our application management system! We are looking forward to welcoming you.

Location: Berlin | Working hours: Full-time | Type of contract: Unlimited

Apply now under: www.biotronik.com/careers

Job ID: 58093 | Contact: Maria Roreger | Tel. +49 (030) 68905 3575

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity or expression, national origin, disability status, protected veteran status, genetic information, or any other characteristic protected by law.