Germany, Düsseldorf, Henkel Consumer Brands
Global Marketing Transformation Manager – Experimentation @Scale (d/f/m).
At Henkel, you can build on a strong legacy and leading positions in both industrial and consumer businesses to reimagine and improve life every day. If you love challenging the status quo, join our community of over 47.000 pioneers around the globe. Our teams at Henkel Consumer Brands continuously drive the evolution in dynamic categories: Laundry & Home Care and Hair. With our trusted brands, including Persil and Schwarzkopf, our cutting-edge technologies and our disruptive solutions, you will have countless opportunities to explore new paths and develop your skills. Grow within our future-led businesses, our diverse and vibrant culture and find a place where you simply belong. All to leave your mark for more sustainable growth.
Dare to make an impact?
YOUR ROLE
- Drive overall experimentation program for Henkel Consumer Brands globally, orchestration of our Global Learning Agenda and steering along experimentation goals/ KPIs
- Analyze & consolidate media, content & marketing experiment results using strong analytical skills & perspective to derive global learnings and orchestrate scaling and adoption of learnings across categories and markets
- Enable and support market roll-outs & onboardings with state of the art experimentation toolkit, trainings & playbooks, methodologies and data sources
- Educate & engage experimentation community with coaching sessions, strong learning sharing and further engaging formats
- Support digital media transformation, innovation, collaboration and knowledge sharing across brands and markets
YOUR SKILLS
- University degree in Business Administration / IT / Media or similar area
- 8 years practical experience in the fields of digital marketing / media with focus on paid media, e.g. work experience in a media agency / FMCG company / ad technology company etc.
- Solid expertise in media planning (TV/Digital etc) & online video / social buying, campaign management, KPI analysis and optimization across all relevant media platforms (ideally cross-market)
- Practical experience with experimentation and media, brand lift & ROAS measurement (e.g. A/B tests, brand lift studies, geo experiments etc.)
- Persuasive communication and strong analytical skills to effectively interact with key stakeholders across functions, countries and external partners
- Excellent knowledge of MS Office (e.g. Excel, Powerpoint, Sharepoint) and first experience with tools like PowerBi
- Fluent English language skills
At Henkel, we come from a broad range of backgrounds, perspectives, and life experiences. We believe the uniqueness of all our employees is the power in us. Become part of the team and bring your uniqueness to us! We welcome all applications across different genders, origins, cultures, religions, sexual orientations, disabilities, and generations.
JOB ID:
24072487
Contract & Job type:
Regular - Full Time
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