Global Manager Media & Digital Strategy (d/f/m)

At Henkel, you can build on a strong legacy and leading positions in both industrial and consumer businesses to reimagine and improve life every day. If you love challenging the status quo, join our community of over 47.000 pioneers around the globe. Our teams at Henkel Consumer Brands continuously drive the evolution in dynamic categories: Laundry & Home Care and Hair. With our trusted brands, including Persil and Schwarzkopf, our cutting-edge technologies and our disruptive solutions, you will have countless opportunities to explore new paths and develop your skills. Grow within our future-led businesses, our diverse and vibrant culture and find a place where you simply belong. All to leave your mark for more sustainable growth.

Dare to make an impact?

• Developing integrated POE media activation plans across traditional and digital touchpoints
• Deploy and guide HCB’s #Modern Marketing Transformation
• Translate and quantify consumer research data into addressable high value media audiences
• Analyze and derive precise touchpoint recommendations across paid, owned and earned media for key countries around the world
• Advise Global Marketing on all media related topics (incl. MMM learnings)
• Collects and analyzes data from various departments and resources with regard to project KPIs for measurement and impact assessment
• Work jointly with International Marketing and Digital Brand Marketing on Global Communication strategies based on internal and external data, incl. MMM, Market Media Studies, platform data etc.)
• Collaborate with local Media Departments and Agencies during the planning process

• Minimum 3-year practical experience in the field of Media Strategy and/or Activation Planning
• Expertise in understanding market research (e.g. MMM, buyer data), experience in consumer segmentation and audience building
• Persuasive communication and analytical skills to effectively interact with key stakeholders across functions, countries and external partners
• Results-oriented and reliable project management
• Fluent English language skills are mandatory (German language skills not required)

At Henkel, we come from a broad range of backgrounds, perspectives, and life experiences. We believe the uniqueness of all our employees is the power in us. Become part of the team and bring your uniqueness to us! We welcome all applications across different genders, origins, cultures, religions, sexual orientations, disabilities, and generations.